Yesterday’s SuperBowl was actually more interesting than its ads, save for the controversy surrounding domain registrar Go Daddy’s wardrobe malfunction/witch trial spoof.
The scene is a hearing about the appropriateness of GoDaddy.com’s SuperBowl ad (this Bowl was big on self-reference – the other PoMo ad was FedEx Kinko’s spot with Burt Reynolds and a kick in the groin). The pneumatic Candice Michelle plays Nikki Capelli. Capelli is also the surname of GoDaddy’s founder (and Nikki Capelli was a character in the Red Shoe Diaries played by Bridget Bako). Capelli gyrates and nipslips through her hearing and generally makes her auditors lose coherence. I am reminded of David Lee Roth’s “Just A Gigolo” video, where he gives a PMRC-looking panel a heart attack. (No, I’m not Scott Fayner. He doesn’t have a monopoly on DLR references.)
Anyway, that ad was supposed to have run twice, but the NFL pulled it before its second airing, as well as GoDaddy’s five-second “brought to you by” graphic. No word on whether the company got a refund or not.
There are two versions at the link above. Neither is really very good, but that the full version states the hearings are taking place in Salem, MA – witch trial territory – is reminiscent of how various porn magnates try to peddle crappy content as a First Amendment crusade.
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