Gram Ponante began his career in the adult industry in 2002 as Managing Editor of AVN, later moving to XBiz as News Editor. In 2005 he launched GramPonante.com and has made this site the internet’s highest-trafficked first-person snapshot of the porn business.
Also in 2005, Ponante became a daily contributor to Fleshbot.com, the world’s most popular sex culture site, where he is now Senior Erotic Consultant. He also writes feature stories for swanky gentlemen’s magazines small and large, including Hustler.
Ponante is regularly interviewed by media outlets worldwide about the Porno-Industrial Complex, and has appeared on G4TV, TMZ, Russia Today, Wired, Cosmopolitan, FM4 (Austria), and Germany’s Die Welt, as well as most L.A. publications, for whom porn isn’t as exciting.
He also talks about his work at events like the Adult Entertainment Expo, the XBiz Forum, Mindshare LA, Stripped Stories, Bawdy Storytelling, and CatalystCon, as well as college campuses.
Ponante wrote the foreword to the scholarly tome “Porn – Philosophy for Everyone: How to Think With Kink” and became a bestseling eBook author in 2011 with A Porn Valley Odyssey: Making “The Facts of Life XXX.”
Q. How are you different from other porn writers?
A. I neither want to fuck the talent nor fuck over anyone else. I don’t have an axe to grind or any agenda. I write what is interesting to me.
There are exceptions:
- If you or your company have been particularly douchey to me I will (and have) done what I could, in my own, quiet way, to make you look even more ridiculous than you already are. And your career never recovers. So don’t mess with Gram – I am America’s Beloved Porn Journalist.
- I suppose I’m being disingenuous when I say I don’t want to fuck the talent. There are days when I want to fuck the sullen voice in the drive-thru at Rally’s, so why wouldn’t I want to fuck some of the most deliciously available women in the world? Let’s say I don’t want to fuck the talent outside the bonds of my sacred marriage or at the expense of anyone or anything else (meaning, at least in part, that I’m not gonna pay for it), as a condition for writing about someone, or as the reason I’m writing about porn.
Q. Is Gram Ponante your real name?
Q. Why did you choose to adopt a “nom de porn”?
A. I thought it would be fun. But I can’t even pronounce “Ponante” and people still call me “Grant.” But it’s too late to make the change to Ronnie James Dio now anyway.
Gram Ponante is a persona that shares certain virtues and vices with the person who created him, such as two legs and a resonant, manly baritone. My real name is easy enough to find, as are those of most of the people who work in the mainstream or adult industry, but it is respectful to keep them separated.
Q. Have you watched so much pornography that you hate it?
A. No, but I’m far more interested in porn as a business and a social phenomenon, and I tend to like the individuals who make porn more than I care about the porn they make. As my friend Cousin Stevie shamelessly points out, “I make masturbation material, not Art. The Art comes from how many times I can get you to come back.”
Q. Do people/organizations pay you to write about them?
A. Sometimes, and it has made me rich, Rich, RICH! But reviews and kind words are not contingent on sponsorship (although more words generally are).
Q. Do you work in places other than the adult industry?
A. Yes, and I’ll say there are more similarities than differences. I like porn because at least porn says it’s porn.
Q. Why didn’t you print my press release? Why did you make a joke about it? Why didn’t you print it exactly as it was written?
A. It was not because I don’t love you.
Q. I just sent you a box of movies and you only reviewed one of them.
A. That is a statement, not a question.
Q. You’re right! Why did you only review one of the movies I sent to you in that box?
A. When I receive review copies of movies or marital aids, I choose the ones that I think I will like most. You don’t want my brain to rot, do you? So it is in your best interest that I choose from among a larger group of your company’s fine products.