What we learn about the adult industry by its swag

Adult trade publication XBiz is hosting its Hollywood Conference here at the Roosevelt Hotel. XBiz, which began as a publication for the online adult business, has grown into a competitor in the video and events side of the industry as well.

Bizzo, the company’s lovable, floppy-eared mascot, now appears on lunchboxes and Nickelodeon and has partnered with police departments around the country to keep kids away from shady Internet Payment Soultions schemes. So XBiz has high aspirations.

Swag bags provided by the conference provide a look into what is important to adult industry professionals.

Webcam host VideoSecrets lures customers by letting them know that they pay on time, and have for over a decade. What is unspoken here is that other companies don’t. In fact, to base an entire swag presentation on the fact that you pay your bills says something about the state of accountability in the adult industry.

Swag in any industry is often unimaginative. In various travels I will get ballpoint pens, lanyards, and branded paperclips. These I donate to schools and food pantries. But the XBiz conference handed out several useful and representative doodads.

Gay content provider GunzBlazing.com provided each attendee a tin of mints. This was very helpful after drinking the Roosevelt’s coffee.

Billing solutions firm Epoch gave out sleek, crack pipe-style lighters (mine didn’t work, so no Hollywood Blvd. rock for me today). This demonstrates New Porn’s desire to make vice elegant.

Discreet purchasing outfit Net Cash distributed shot glasses. While I have given up drinking for Lent, I nevertheless appreciate the gesture, as the adult business is historically powered by alcohol. But here we see the porn world’s constant metaphorical pull between discretion and decadence.

And content provider Flashcash offers a glimpse of the new adult entrepreneur by passing out money clips. No longer is adult business transacted in alleys with shopping bags full of cash. It’s not even kept moderately quiet. Instead, today’s adult business professional wants the world to know what she does.

That’s why non-porn visitors to the staid and haunted Roosevelt see a huge PussyCash banner upon entering. (And no one fainted.) PussyCash also sponsored the attendee badges, so at any given time one’s badge might flip over and shout PUSSYCASH at shocked passersby.

“Deal with it, you prude,” you would then say. “Don’t tamper with my sacred First Amendment freedom to pretend I care about First Amendment freedoms while making money.”

Previously: Report: XBiz award desirable; XBiz Forum and Awards: Us v. Them; Today in porn swag
See also: XBiz Hollywood, Roosevelt Hotel

About Gram the Man 4399 Articles
Gram Ponante is America's Beloved Porn Journalist

1 Comment

  1. what about the GT Bill chapstick?!?! for the sake of my job tell me the chapstick was in the bag! 😛

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