As you know, Europeans are often mysterious and furtive, ordering Coca Cola with their cellphones and riding around on scooters. That is why Hustler/LFP has decided to send one of its own to Germany to set up a distribution arm for the company.
Hustler had previously used a third party distributor in the region, but the distributor was having money problems, making it difficult for Hustler product to get to stores and those little cafes where Europeans like to gather and smoke their cigarettes.
“Our reputation suffered,” said LFP senior vice president Jeff Hawkins. “The third party frankly was not getting the job done and had really tarnished the name due to the lack of capital spent to advertise and promote us.”
Helen Clyne, a longtime associate of Hustler, will head the distribution office and warehouse in Krefeld, Germany.
“It should be noted that although this company is opening initially to distribute Hustler Video, VCA, and our distributed lines,” Hawkins added, “by no means is that what it will stay. In other words it will become Hustler Europe: the European office of everything Hustler, such as lingerie, retail, clubs, apparel, et cetera.”
Previously: All about All About Anna; Austyn Moore’s Secret Society; Wrangling a sex tape; Sandee Westgate to not appear in There’s A Black Man in My Ass 2; Ninn to self-distribute in 2006
See also: Hustler
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